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Blog Created On - 19 Nov 2024

Shop Bath & Body Works for the best home fragrance, gifts, bath & body products! Find your favorite fragrances and browse bath supplies to treat your body.

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Bath & Body Works, LLC is an American retail chain specializing in soaps, lotions, fragrances, and candles. Established in 1990 in New Albany, Ohio, the company has grown to operate across six continents. By 1997, it had become the largest bath shop chain in the United States.

History

Bath & Body Works was launched in 1990 in New Albany, Ohio, as a beauty line for Express, Inc. The first store opened in September 1990 in a mall in Cambridge, Massachusetts. In 1991, the company faced a lawsuit from The Body Shop, leading to a rebranding of Bath & Body Works. The brand introduced a mascot named Kate, who symbolized the founding figure, with store layouts designed to resemble her country house. In 1997, the company introduced a secondary brand, Bath & Body Works at Home. Two years later, it expanded its product line by launching the White Barn Candle Company, focusing on scented candles.

Bath & Body Works launched a seasonal catalog and website in 2006, along with its first television commercial. As of January 28, 2006, the company reported net sales of $2.3 billion, second only to Victoria's Secret among L Brands companies.

In July 2008, Bath & Body Works announced the opening of six stores in Canada, following the acquisition of Canadian-based La Senza. The company viewed this as an opportunity to expand into the Canadian market, where The Body Shop was its main competitor.

Today, Bath & Body Works operates over 1,900 stores. In October 2010, it expanded outside North America, opening its first international stores in Kuwait through the franchise giant M. H. Alshaya Co.

Top Offers

This is the spot to watch for the latest deals, coupon codes, hottest steals and the most need-right-now promotions we’ve got going on. From home fragrance favorites to body care loves, we definitely have something amazing for whatever mood (or season) you’re feeling..

And while you’re here, let’s talk about a few things that we’re totally obsessed with right now. After all, a Bath & Body Works promotion is the best time to try something new, right? We’re super excited about our new body care collections (they’re basically joy in a bottle), and our latest candle and Wallflowers arrivals turn your home into a fragrance paradise. Trust us: with Bath & Body Works coupons, you actually can have it all!

Another way we love using Bath & Body Works coupon codes? On gifts, of course! Check your calendar: if you have any birthdays or holidays on the horizon, this would be the perfect time to stock up on someone’s (or your) favorite fragrance. You could even score a few extra hand soaps or single wick candles to keep in your gift closet for the next celebration. (Incredible gifting strategy, go you!) And if you have a few common questions, let’s answer them here…

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