About Goibibo Hotels
Goibibo is India’s leading online travel booking brand providing range of choice for hotels, flights, trains, bus and cars for travelers. Our core value differentiator is the most trusted user experience, be it in terms of quickest search and booking, fastest payments, settlement or refund processes.
Through GoStays, our customers enjoy standardised stay experience at certified hotel properties. With industry first virtual travel booking currency GoCash and travel social network, GoCash+ Rewards – GoIbibo is the number one choice for new India on the move.
Goibibo - About and How it Works
Goibibo, as we know, is an online booking portal whose core differentiator is providing a seamless and trusted user experience in terms of the quickest search and flawless booking experience, faster payments, settlements, and refund processes.
At Goibibo, customers enjoy a supremely standardized stay experience at certified hotel properties, which are brought to them by Gostay. Over time, Goibibo rapidly became the number one choice for digital and millennial India. How? By introducing and incorporating the travel industry’s first virtual travel booking currency, named GoCash, and travel social network, GoCash+ Rewards! This portal is better known for offering various deals and incentives to its customers. For example, INR 2000 cashback if booked via Goibibo coupons or a 60% discount on domestic air tickets with coupons
Ibibo Group is the parent organization of Goibibo which is known to be backed by Naspers. The USP of Goibibo is great packages at minimal fares. Apparently, Goibibo has the largest consumer base among all other market players because of its affordable ticket prices. Also, Goibibo is the most sought-after booking engine and has been consistently ranked at number one for its mobile application.
Goibibo has two supreme product features namely:
Anywhere to Anywhere flight bookings - This feature in Goibibo's product kit helps in curating the best fare options for consumers due to the international destinations to and from anywhere in the world.
Flight Advice - This one is essentially a search engine that helps users find results relating to their personal choice. This includes parameters such as price options, preferred destination routes, and the duration of a flight.
Goibibo - Merger with MakeMyTrip
In 2016, two of the big names in the online travel sector announced an association. It came as a shock to everyone, but together, both ventures went to bring the best to the consumers. This merger solved a lot of loopholes, like:
Flight bookings were tremendously slow and a tedious process, and would you believe that it took almost a minute for a page to load? Hence, this merger focused on building the key differentiation of being the fastest flight booking site in the country.
The merger also focused on all the small changes that made big differences for the customer. Together, both ventures focused on achieving optimum reliability, offering the best product mix with the right price and the right selection.
One other creative hack that the merger brought in was the creation of an algorithm that offered flights that were cheaper but of a comparatively longer duration. Hence, if the customers are looking for a better price, they were given an additional option. These series of innovative hacks in regards to the price and selection modules helped Goibibo build a strong differentiator against others in the game.
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