Manyavar began its journey as a thought in 1999 when Ravi Modi ventured into a family business which revamped men’s ethnic wear. What followed was a full swing retail operation thriving from 2008 and since then the company has grown from a niche 90 employees to a blissful 5000+ employees associated with the brand.
Under the umbrella of Vedant Fashions Limited (formerly known as Vedant Fashions Pvt. Ltd.), Manyavar transformed men’s ethnic fashion wear into a signature statement. Soon the brand opened a much wider variety of men’s garments and accessories which rendered it as a one stop shop for celebration wear. During its evolution, the label became synonymous with wedding wear; a one-stop-store, draping the world with joy and finest Indian elegance. Thus, Manyavar completed celebration!
Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, trendy Kurta-Jackets and matching accessories for life’s special moments. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones.
Timeless and iconic attires have cemented its reputation across the world with a commanding retail presence of 600+ stores in over 240 cities and in 5 countries with 15 international stores in U.A.E., Canada, U.S.A and UK.
Transcending boundaries, Manyavar has emerged as one of the best places to work at with state-of-the-art infrastructures, friendly workforce, numerous employee benefits and smiling faces.
The Manyavar movement has been a reflection of Ravi Modi’s grit, global vision and nurturing spirit teamed with Shilpi Modi’s creative spark. Their foresightedness driven together by a massive production and operation force has shaped a world class organization with Bharatiya ethos and swabhiman.
Manyavar’s growth as a brand is also heavily attributed to its extensive focus on marketing and advertising that boasts of the highest advertising budget in the industry. While it started out as a wedding- wear brand, over time there has been a paradigm shift from wedding to celebrations on the whole and the new campaigns’ focus on branding the label as Celebration wear.
A winning streak in establishing the brand further was the on-boarding of leading names in Bollywood- Anushka Sharma, Kartik Aaryan, Ranveer Singh, Amitabh Bachchan, Alia Bhatt and Kiara Advani.
Leading the campaigns #Groomsquad and #TaiyaarHokarAiye, heartthrob of the nation-Kartik Aaryan won the audiences’ hearts at one go! His youthful charm and his penchant for style are in complete synergy with Manyavar’s brand persona.
At Manyavar, we are always in pursuit of excellence, and aim to set higher standards. So, it’s only fitting to on-board Ranveer Singh to Manyavar, the one man who has been setting new standards of excellence with every step he takes. We shot a slew of commercials with him- #DiwaliWaliFeeling and #TaiyaarHokarAiye which were a huge success.
Extending the legacy further, we on-boarded the living legend Amitabh Bachchan! He is an epitome of Indian culture and tradition, something which is at our core. Adding to the #DiwaliWaliFeeling, he is an ideal man to represent the whole idea and feeling.
Alia Bhatt’s association with Mohey was a big step forward for the brand. In the recent past, Alia has been revered for her remarkable performances and this belief in being her truest self has furthered the alliance. As a brand, Mohey too believes in embracing and celebrating every unique identity and Alia was the perfect match for our brand ethos.
Continuing the brand’s vision to associate with the best, we reinforced our #DulhanWaliFeeling by appointing the celebrated actress Kiara Advani in January’23 as our new brand ambassador. Mohey, a brand that is known to celebrate not just weddings, but their brides and individuality too matches perfectly with Kiara who is an epitome of a radiant, confident, self-righteous and independent modern Indian bride.
With all of them on board, together we hope to have a joyful journey in style!
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