ASAYA: THE BEAUTIFUL WORLD OF OUR MELANIN
Glass skin. Cloud skin. Glazed skin. Poreless canvas.
Skincare is populated with a myriad of beauty standards from the West that tell us what our skin should look like without asking what it needs. Melanin - which gives our skin its beautiful hue even as it protects us, is also what makes our skin different and unique.
Up until now, it has remained a footnote in the conversation of beauty. But now, it’s time to step out of the shadows and reclaim its spot.
OUR JOURNEY
Asaya’s journey began when our Co-founder, Eeti Sharma, woke up one day to adult acne at the age of 35. When neither expert counsel nor European products brought her reprieve, Eeti discovered that the context of her dusky skin and its composition was missing from the skincare imagination, conversation, and consequently, formulation altogether. She realised that her melanin-rich skin needed care different from complexions of the West. Skin like ours needs gentler nourishing actives. More robust sun protection. Lush, deep moisturisation since it’s prone to drying out.
MELANIN-FIRST AND UNIQUELY OURS
Asaya is a love letter to all our unique shades of Melanin. We create researched, dermatologically and clinically tested, high-performance skincare that’s rooted in giving our melanin-rich skin the extra love that it deserves.
Catering to skin-deep hydration for hyperpigmentation, acne, lower moisture retention, care for oily skin and other sensorial parameters, this is skincare especially crafted for our exquisitely melanated skin.
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